We might have a closet full of carefully curated, painstakingly-chased down pieces, but we inevitably find ourselves reaching for a well-worn, comfy tee. Now, we’re taking things one step further and actually putting our name on that chill, lounge-y top you reach for over and over again—with a new take on our branding, courtesy of one of our favorite designers, British-born, New York-based creative director Craig Ward.
Craig’s take on the Coveteur lettering:
“To covet is to desire—more specifically, to desire something that belongs to another, which is a complex sentiment to interpret graphically. With its religious undertones (the breaking of the tenth commandment, no less), the concept of covetousness weighed heavy, but in the end, we found that a playful solution was the best fit. A juxtaposition of clean, sans-serif letters and manicured hands, with each grasping desperately at the next.”
What Size Do I Get? Sizing: S = 2-4, M = 4-6, L = 8-10
Other stuff: 50% poly 50% rayon Machine wash cold with similar colors
Free shipping within the US for orders over $50.00. International shipping rates calculated at checkout.